Fill power, shell quality, and construction determine a down pillow's rating. Look for 625+ fill power Canadian down with 100% cotton sateen shells for optimal comfort and durability.

Higher fill power means larger down clusters that trap more air for better loft and insulation. 625-800 fill power provides the ideal balance of softness and support for most sleepers.

Canadian down comes from mature geese in cold climates, producing larger clusters with superior loft and insulation. It's considered the gold standard for premium down products.

Soft suits stomach sleepers, medium works for back sleepers, and firm supports side sleepers. Your sleep position and personal preference determine the best firmness level.

Premium down pillows with proper care last 5-10 years. Regular fluffing and professional dry cleaning maintain loft and extend lifespan significantly.

Quality down pillows are treated to remove allergens and feature antimicrobial technology. They're safe for most allergy sufferers when properly processed and maintained.

500-600 thread count cotton sateen shells provide the ideal balance of softness, breathability, and durability. Higher thread counts prevent down from escaping while maintaining comfort.